Blog article
How mid-market teams choose a procurement platform
Written for a shortlist-stage buyer comparing four vendors and getting marketing pages instead of answers.
Articles · Case studies · White papers · Email
B2B content agency
for companies
that sell to companies
A small agency, and a B2B copywriter on every job: articles, case studies, white papers and email written for the person making a purchase decision — not for a traffic chart.
Every article, as orderedFixed scope
Length
1,200–1,800
words
Draft in
5
working days
Revisions
1 round
returned in two days
From
$149
4 articles $549
- Sources in the text, where the claim is made
- Meta title and description included
- You approve the outline before the draft
Free checkAre assistants citing you? Send your site and three questions your customers ask; within three working days you get what ChatGPT, Perplexity and Gemini answer, who they name, and what we would change.
Run the checkWhat we write
All services01
B2B blog articles
Researched articles, 1,200–1,800 words, for buyers who will read three of your competitors next. From $149.
$149
02
Case studies
Customer stories your sales team can send without apologising for them. Interview, structure, numbers agreed with the customer.
Per project
03
White papers
The document your buyer forwards to whoever controls the budget. Built on primary sources, with your experts in it.
Per project
04
Email copywriting
Cold sequences, nurture flows and newsletters written for a long sales cycle and a busy reader.
Per project
05
Press releases
Funding, product and partnership announcements: a real news hook, checked facts and a quote worth printing.
Per project
06
AI citations
Articles built to be quoted when a buyer asks ChatGPT or Perplexity who to shortlist: the answer first, a source at every claim, and a before-and-after check. From $149.
$149
$149 per article · 4 articles for $549 · case studies and white papers quoted per project
See ratesWhy B2B is different
01
One text, several readers.
The person who finds the article is not the person who signs. A B2B piece has to work for the practitioner reading it first and the manager reading it second.
02
Evidence beats adjectives.
“Powerful, seamless, industry-leading” costs a buyer nothing to ignore. A number with a source behind it does not.
03
It has to survive the specialist.
Somewhere on the client side there is an engineer or an analyst who will read it closely. Text that cannot survive that reading never gets published.
Recent work
See the portfolioCase study
Cutting a three-week onboarding to four days
A customer story with the numbers confirmed by the customer, in a form the sales team could send unedited.
Email sequence
Five-email sequence for a manufacturing supplier
A cold sequence for a category where the buyer already has an incumbent supplier and no reason to switch.
How it works
Step 01
A brief of five questions. Who reads it, what they are deciding, what you sell, what we must not claim, and where it will be published.
Step 02
You approve the outline. Sections and angle, before the draft.
Step 03
Draft in five working days. Sources in the text, meta title and description included.
Step 04
One revision round. A list of points, returned within two working days.
Questions
Do you write for technical products?
Yes — most of the work is technical to some degree. Where a subject needs inside knowledge, we ask for 30 minutes with one of your specialists and build the piece around what they tell us.
How do you research a niche you do not know?
From primary sources — standards, filings, vendor documentation, industry bodies — plus your own material and, when it is available, an interview with your expert. What cannot be sourced does not go in the text, and anything only you can confirm is flagged for you before delivery.
Who owns the text?
You do, once it is paid for, and it stays yours for as long as that payment stands. It is not published, resold or reused anywhere, and it does not appear in our portfolio unless you say in writing that it may.
Get a quote
Send the format and the topic. Price and delivery date come back within one working day.