Quoted per project · 3 working days
Press release writing
A press release from us is 400–600 words with a headline and subhead, boilerplate, agreed quotes and checked facts, in a form a journalist can use, delivered in three working days. It is quoted per project, depending on whether the quotes need interviews or partner sign-off.
A press release is read by a journalist and by your customers — not by a search engine. That means it needs three things a keyword-stuffed announcement does not have: a real news hook, facts that hold up, and a quote a reporter would be willing to print.
When it works, and when it does not
It works for
- A funding round
- A product launch or a substantial new capability
- A partnership or an integration with a name people recognise
- A senior appointment
- An industry figure you can publish and defend
It does not work for
“We redesigned our website.” “We are excited to announce our new values.” A release with no news in it does not get picked up, and it teaches the journalists on your list to skip the next one. If what you have is not an announcement, we will say so and suggest a format that fits — often a case study or an article.
What you get
- 400–600 words in standard release structure
- Headline and subhead
- Your company boilerplate, written or updated
- One or two quotes, drafted and agreed with the people they are attributed to
- Facts, dates and figures checked before delivery
- Three working days
Quoted per project — a straightforward announcement is at the low end, one requiring interviews or partner sign-off is higher.
Discuss a releaseQuestions
Do you distribute it to media?
No. Distribution and media relations are a different service with different economics and different risks, and doing them badly costs more than not doing them. You get a release ready to send through your own contacts or a wire service.
Can you write the founder quote?
We draft it and your founder approves or rewrites it. A quote nobody signed off is a quote that gets pulled the morning it goes out.
How fast can you turn one around?
Three working days as standard. Funding announcements often move faster than that; tell us the embargo date and we will say honestly whether we can hold it.
Discuss a release
Tell us the announcement and the date. You get a scope and a price within one working day.