Start with the page as it is: a services page written in 2023, a paragraph about the industry at the top, “competitive pricing” halfway down, the specification in a PDF. ChatGPT can only recommend a service from a page it can fetch, and it lifts the opening paragraph. So that paragraph has to say what the service is, who it’s for and what it costs.
The 9 edits below get your existing page there. None is a rewrite. Together they take an afternoon.
Some of the advice under this search is written for a local business, and a local business has a different first step. We deal with that at the end.
Edit 1: the opening paragraph, replaced by the answer
Every one of our 6 service pages carries a boxed paragraph directly under the H1 that answers the buyer’s question alone. The blog writing page reads: “A B2B blog article from us is 1,200–1,800 words on one question your buyer is trying to answer, with the sources cited in the text where each claim is made”. Then: “It costs $149, or $549 for four, and arrives five working days after you approve the outline”.
What, how long, how it’s made, what it costs, when it arrives. Two sentences.
Write that paragraph for your page. Then put it first, above the paragraph about your industry. The assistant lifts the top of the page. So does the buyer.
Edit 2: a number where the adjective was
Microsoft’s guidance for Bing and Copilot, from October 2025, says to “Avoid vague language” and that “Terms like innovative or eco mean little without specifics”. Its own example is a dishwasher at 42 dB. Yours is a delivery time, a capacity, a certification year, a minimum order.
Read your page and mark every adjective that could be a number. “Fast turnaround” becomes “3 working days”. “Extensive experience” becomes “since 2014”. “Competitive pricing” becomes edit 3.
Edit 3: the price, or the basis for it
An assistant can quote $149. It can quote “quoted per project on the number of interviews involved”, which is how our case study page puts it. It can’t quote “contact us for pricing”, and a buyer asking ChatGPT for a shortlist with a budget is more likely to get the vendors whose pages gave a number.
If the price can’t be published, publish what it depends on. One sentence. Put it in the answer paragraph and again in the questions block.
Edit 4: who it’s for, and who it isn’t
A buyer’s question carries a constraint: company size, sector, region, certification. A page that names its constraint can be matched to the question that has it. One that doesn’t can’t. Ours say “writing for companies that sell to companies” in the footer of every page.
Add one sentence that names who the service is not for. It costs you the enquiries you’d have declined anyway. It makes the sentence about who it is for believable. Of our 6 service pages, only the press release page does this today, with a short paragraph under “It does not work for”.
Edit 5: a date and a name
OpenAI’s help page tells ChatGPT’s users to check a cited source and “review when it was published or updated”. A service page with no date fails that check at a glance. Add a visible “updated” line, and change it when the price does.
Authorship is the harder half. Perplexity rates sites partly on whether the site says who wrote each piece. Our posts are signed by the studio, not by a person, and we said in the Perplexity post that we only half pass. If your page can carry a named author with a role, it’s ahead of ours on that test.
Edit 6: the questions opened, the PDF deleted
Bing’s guidance names 2 mistakes that are common on service pages: answers hidden in tabs or expandable menus, and core information kept in PDFs. If the specification lives in a downloadable sheet and the FAQ lives in an accordion, your most quotable text is invisible to the assistant. It reads like a visitor who never clicks.
Move the 4 questions a buyer asks before emailing into the page as plain text. We wrote the FAQ rules out in full: buyer’s wording, 2-sentence answers, a number in the first sentence, no duplicates of the body.
Edit 7: title, H1 and description in agreement
Bing’s document puts it in one line: “Consistent alignment between title, H1, and description improves both discoverability and confidence signals for AI systems”. A title that says “Solutions”, an H1 that says “Welcome”, and a description written in 2019 are 3 different pages to a system reading the 3 fields.
Write all 3 from the answer paragraph. Title: the service and the buyer. H1: the same in fewer words. Description: the answer’s first sentence, cut to 155 characters. This post’s description is its own second sentence, cut to that length.
Edit 8: a page the agents can reach
This one is a file. OAI-SearchBot for ChatGPT and PerplexityBot for Perplexity, allowed by name in your robots.txt and not blocked at your CDN. Add the 2 agents that fetch a page when a user asks, ChatGPT-User and Perplexity-User.
Our robots.txt is the template. We covered the OpenAI side in how ChatGPT chooses vendors, including the 24-hour delay after a change.
Edit 9: nothing left that contradicts the opening
Read the rest of the page against the new opening. A price in the sidebar that differs from the answer paragraph. A delivery time in the FAQ that differs from the body. A claim about your team size from 2 years ago.
Google’s guidance for its AI features asks for structured data that matches the visible text, and we quoted it in the FAQ post. The same rule applies to the visible text matching itself. Two numbers for one fact is a page an assistant can misquote and still be quoting you.
If you’re a local business, start somewhere else
Part of the advice under this search is written for local businesses, and their list is different. ChatGPT “may use an approximate location based on your IP address to provide relevant local results”, says OpenAI’s help page. Google’s July 2026 guide points local businesses at Business Profiles to “help your products and services to be visible in both AI responses and other Google Search results”.
Bing’s February 2026 announcement of its AI Performance report points at Bing Places for the same reason. For a plumber, that listing comes first.
For a B2B service sold across a country or a continent, the listing is beside the point, and the 9 edits are the list.
An afternoon, or quoted per page
Nine edits on one page, in the order above, is an afternoon. Page in one window, this post in the other. Run the 3 buyer questions before and after. Keep both answers.
If you’d rather hand it over, reworking an existing page is quoted per page. Send the URL and the question you want it to answer via the AI citations page. And if you want to know first whether ChatGPT, Perplexity and Gemini name you today, that’s what the free check is for.