How mid-market teams choose a procurement platform
Written for a shortlist-stage buyer comparing four vendors and finding marketing pages instead of decision criteria.
ReadFull texts, by format
Portfolio
Full texts, grouped by format, so you can judge the writing rather than a thumbnail of it. Client work appears here only with written permission, which is why the pieces below are our own, produced by the process we sell — and why nothing you commission will show up here unless you say it can.
Cutting a three-week onboarding to four days
A composite scenario, written to show how we build a case study: what changed, what it cost, and what stayed broken. The figures are illustrative.
ReadFive-email sequence for a manufacturing supplier
A composite scenario: cold outreach into a category where the buyer already has an incumbent supplier and no obvious reason to switch. No client behind it, and the numbers inside the emails are scenario detail.
ReadFive-email cold sequence for a managed IT provider writing to small law firms
A composite scenario: a managed IT provider writes cold to small law firms that already have someone looking after their IT. No client behind it, and the numbers inside the emails are scenario detail.
ReadFive-email quote follow-up for a building materials supplier
A composite scenario: a material quote went to a contractor's estimator and nothing came back. No client behind it, and the numbers inside the emails are scenario detail.
ReadFive-email nurture sequence after a white paper download
A composite scenario: a logistics company follows up with a transportation manager who downloaded its white paper. No client behind it, and the numbers inside the emails, including the paper they quote, are scenario detail.
ReadWhat to look at
- Specifics where adjectives would be easier. A named constraint, a real number, an actual trade-off — in the places where most B2B copy reaches for “robust” and “scalable”.
- Sources inside the paragraphs. Linked at the claim they support, so a sceptical reader can check one without leaving the sentence.
- Structure built around the buyer’s job. The order the reader needs, not the order that flatters the product.
Looking for a specific format? Blog articles·case studies·white papers·email·press releases
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