Attention Marketing Managers...
131 Ways To Boost Response
To Your B2B Marketing
To Your B2B Marketing
So....
n How do you avoid the marketing mistakes listed above?
n How do you break through the clutter to time-starved decision makers?
n How do you get your marketing material to grab your prospect’s attention?
n How do you keep your name in front of potential customers until they're
ready to buy?
n How can you achieve a winning marketing communications strategy?
Hire a B2B copywriter and marcom specialist with 17 years
of experience
I’m David Coyne, a business-to-business copywriter and marcom expert. For 17
years, I’ve been writing persuasive marketing communications for numerous B2B industries.
I've witnessed a lot of innovation in marketing technology and techniques in the last two decades. I've used nearly every single one of them to develop result focused copywriting and marketing strategies.
I've worked with B2B multinational companies who use a wide variety of marketing channels to boost sales, lower costs, and keep customers.
Since I've written every type of marketing material for large corporations, I know the strengths and weaknesses of each channel. And I can recommend the best approach for your latest marcom initiative -- no matter what the size of your company.
n How do you avoid the marketing mistakes listed above?
n How do you break through the clutter to time-starved decision makers?
n How do you get your marketing material to grab your prospect’s attention?
n How do you keep your name in front of potential customers until they're
ready to buy?
n How can you achieve a winning marketing communications strategy?
Hire a B2B copywriter and marcom specialist with 17 years
of experience
I’m David Coyne, a business-to-business copywriter and marcom expert. For 17
years, I’ve been writing persuasive marketing communications for numerous B2B industries.
I've witnessed a lot of innovation in marketing technology and techniques in the last two decades. I've used nearly every single one of them to develop result focused copywriting and marketing strategies.
I've worked with B2B multinational companies who use a wide variety of marketing channels to boost sales, lower costs, and keep customers.
Since I've written every type of marketing material for large corporations, I know the strengths and weaknesses of each channel. And I can recommend the best approach for your latest marcom initiative -- no matter what the size of your company.
"David is reliable, innovative and result-oriented.
His ability to initiate and complete any marketing communications effort from start to finish makes
him an asset."
Laura Zerebeski
Special Projects Mgr.
Finning International
His ability to initiate and complete any marketing communications effort from start to finish makes
him an asset."
Laura Zerebeski
Special Projects Mgr.
Finning International
B2B Marketing
Article Of The Week
Article Of The Week
5 Reasons Why Most
B2B Marketing Doesn't Deliver The Results You Need
B2B Marketing Doesn't Deliver The Results You Need
After nearly two decades of consulting and writing for the business-to-business sector, I've found there are several mistakes that I see time and time again in B2B marketing.
If you've made mistakes like those below, don't blame yourself. These days there's a baffling array of marketing communications methods to reach customers and prospects. Online content... direct mail... ads... search engine optimization... and an endless variety of marketing collateral. It's enough to make even the most seasoned b2b marketers second-guess themselves.
See if these marketing mistakes apply to your b2b company. Some may surprise you.
1) You use the WRONG marketing communications medium
Many b2b companies drop loads of money into marketing that barely impacts their prospects and customers. Unfortunately, many companies don't do the necessary research before they advertise.
It's quite possible you're delivering your sales offer to a virtually empty room. For example, sending advertising postcards to c-level executives is a poor choice. These decision makers often have their ad mail filtered before it arrives on their desk.
If you've made mistakes like those below, don't blame yourself. These days there's a baffling array of marketing communications methods to reach customers and prospects. Online content... direct mail... ads... search engine optimization... and an endless variety of marketing collateral. It's enough to make even the most seasoned b2b marketers second-guess themselves.
See if these marketing mistakes apply to your b2b company. Some may surprise you.
1) You use the WRONG marketing communications medium
Many b2b companies drop loads of money into marketing that barely impacts their prospects and customers. Unfortunately, many companies don't do the necessary research before they advertise.
It's quite possible you're delivering your sales offer to a virtually empty room. For example, sending advertising postcards to c-level executives is a poor choice. These decision makers often have their ad mail filtered before it arrives on their desk.
"Dave has proven himself to be an asset to the B2B marketing communications team when he helped with
the professional launch of an international service program. He was pro-active in helping to make the launch successful.
His writing was highly benefit-oriented and sharply
focused on our target market. In short, I will be happy
to work with Dave again, and I recommend him wholeheartedly."
Petra Roth
Marketing Communications Manager
Process Instruments
Thermo Fisher Scientific
(B2B multinational & Fortune 500 company)
the professional launch of an international service program. He was pro-active in helping to make the launch successful.
His writing was highly benefit-oriented and sharply
focused on our target market. In short, I will be happy
to work with Dave again, and I recommend him wholeheartedly."
Petra Roth
Marketing Communications Manager
Process Instruments
Thermo Fisher Scientific
(B2B multinational & Fortune 500 company)
I've developed integrated marketing strategy reports for several industries and my
articles have appeared in top marketing trade journals and websites.
Don't hire a copywriter like this...
Never depend on a copywriter/marcom specialist without a background in B2B marketing.
There are key marketing differences for B2B and B2C. When you sell products or services
to other businesses you often have to deal with...
n Longer sales cycles
n Multiple buying influencers and decision makers
n Marketing to diverse customer sectors, each with different needs
n Sophisticated business buyers
n A multi step buying process
n Understanding complex equipment and technology
Hiring someone who doesn't understand the complicated nature of B2B selling is
going to hurt your marketing efforts. Get results with this veteran B2B marcom expert.
Imagine how great it would feel to finally have marketing that...
n Boosts customer response
n Generates quality leads
n Attracts prospects and converts them into customers
n Convinces prospects to take action now
n Precisely targets your customer markets
n Gets your company to stand out from competitors
n Lowers customer acquisition costs
n Persuades customers to buy more of your products
n Drives more traffic to your website with online and offline promotion
Don't wait any longer... Let me deliver compelling, persuasive copywriting precisely tuned
to the needs of your customers... Let me help develop the best integrated marketing
strategy for your business... Let me assist you in getting the best value for your marketing dollars.
Get started now
Tell me about your latest marketing communications project.
Or if you need advice on the best promotional methods to use, call or email me.
Sincerely,
David Coyne
B2B Copywriter & Marcom Specialist
P.S. -- Get my complimentary report 131 Ways To Boost Response To Your
B2B Marketing.
Contact me today for...
n Web content writing
n SEO copywriting
n Writing marketing collateral
n Catalog copywriting
articles have appeared in top marketing trade journals and websites.
Don't hire a copywriter like this...
Never depend on a copywriter/marcom specialist without a background in B2B marketing.
There are key marketing differences for B2B and B2C. When you sell products or services
to other businesses you often have to deal with...
n Longer sales cycles
n Multiple buying influencers and decision makers
n Marketing to diverse customer sectors, each with different needs
n Sophisticated business buyers
n A multi step buying process
n Understanding complex equipment and technology
Hiring someone who doesn't understand the complicated nature of B2B selling is
going to hurt your marketing efforts. Get results with this veteran B2B marcom expert.
Imagine how great it would feel to finally have marketing that...
n Boosts customer response
n Generates quality leads
n Attracts prospects and converts them into customers
n Convinces prospects to take action now
n Precisely targets your customer markets
n Gets your company to stand out from competitors
n Lowers customer acquisition costs
n Persuades customers to buy more of your products
n Drives more traffic to your website with online and offline promotion
Don't wait any longer... Let me deliver compelling, persuasive copywriting precisely tuned
to the needs of your customers... Let me help develop the best integrated marketing
strategy for your business... Let me assist you in getting the best value for your marketing dollars.
Get started now
Tell me about your latest marketing communications project.
Or if you need advice on the best promotional methods to use, call or email me.
Sincerely,
David Coyne
B2B Copywriter & Marcom Specialist
P.S. -- Get my complimentary report 131 Ways To Boost Response To Your
B2B Marketing.
Contact me today for...
n Web content writing
n SEO copywriting
n Writing marketing collateral
n Catalog copywriting
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"David has done several projects for us. We’ve always found his work exceptional, on time & on budget. Whenever we need help, we can count on his expertise."
Case De Visser
President
DVI Machinery Ltd.
Case De Visser
President
DVI Machinery Ltd.
"As part of the team that produced much of our advertising and marketing material, David provided excellent service and marketing advice.”
Debbie Mellenger
HomeLife Realty Services
Debbie Mellenger
HomeLife Realty Services
n Multimedia scriptwriting
n Direct response copywriting
n Marketing advice
n Integrated Marketing
Communications Strategy
n Direct response copywriting
n Marketing advice
n Integrated Marketing
Communications Strategy
2) You rely on ONE marketing communications channel without testing others
A marcom budget too heavily tied into one marketing medium often doesn't meet sales objectives. Rarely can enough customers be reached using only pay-per-click campaigns... seo... e-newsletters... or another medium. Instead, an integrated marketing strategy that tests and analyzes each type of marketing promotion delivers the best results and cost effectiveness.
3) You don't use methods to measure response to your marketing initiatives
As well as testing various marketing mediums, you need to be able to measure the effectiveness of each ad, brochure, website or other promotion you launch. But few companies do this. You could be wasting a lot of money on ineffective marketing material and never know it.
4) You have no incentive to persuade prospects into your marketing loop
A website can be a fantastic marketing tool. Sadly, many companies only take step 1 of a 2-step process with their website. You may spend enormous amounts of time and resources driving traffic to it. But once you get prospects to your site, you don't offer any method to capture their name and email address. Few web visitors actually contact you the first time they visit.
The fact is 80 percent of sales are closed between the 5th and 12th contact. You need to implement step 2 -- entice prospects to provide their contact info.
You can do this by offering a free case study, white paper, or product demo in exchange for the prospect's email address. Once you've got them in your marketing loop, you can now start a meaningful rapport to turn your prospect into a customer.
5) You use a "one-size-fits-all" approach
If your business serves many different industries, are you sure your marketing communications contain benefits that address the needs of each industry? Copywriting that treats all business sectors alike alienates customers. And it sabotages the power of your marketing.
A marcom budget too heavily tied into one marketing medium often doesn't meet sales objectives. Rarely can enough customers be reached using only pay-per-click campaigns... seo... e-newsletters... or another medium. Instead, an integrated marketing strategy that tests and analyzes each type of marketing promotion delivers the best results and cost effectiveness.
3) You don't use methods to measure response to your marketing initiatives
As well as testing various marketing mediums, you need to be able to measure the effectiveness of each ad, brochure, website or other promotion you launch. But few companies do this. You could be wasting a lot of money on ineffective marketing material and never know it.
4) You have no incentive to persuade prospects into your marketing loop
A website can be a fantastic marketing tool. Sadly, many companies only take step 1 of a 2-step process with their website. You may spend enormous amounts of time and resources driving traffic to it. But once you get prospects to your site, you don't offer any method to capture their name and email address. Few web visitors actually contact you the first time they visit.
The fact is 80 percent of sales are closed between the 5th and 12th contact. You need to implement step 2 -- entice prospects to provide their contact info.
You can do this by offering a free case study, white paper, or product demo in exchange for the prospect's email address. Once you've got them in your marketing loop, you can now start a meaningful rapport to turn your prospect into a customer.
5) You use a "one-size-fits-all" approach
If your business serves many different industries, are you sure your marketing communications contain benefits that address the needs of each industry? Copywriting that treats all business sectors alike alienates customers. And it sabotages the power of your marketing.