B2B Lead Nurture Programs: Developing a Successful Strategy (Episode 3)
Long sales cycles in B2B make it challenging to keep prospects and customers engaged. In this episode, discover the steps to improve your lead nurturing process with expert Josh Mederios of Marketing Advocate. Topics include using the right content, qualifying prospects, and implementing closed loop marketing to deliver better ROI.
How to Generate Content Ideas (Episode 2)
Dave talks to content consultant Mike Klassen on how to come up with ideas for content and how to repurpose material you already have.
Social Media Marketing Mistakes (Episode 1)
Dave interviews Marc Joffe and Ingrid Joffe of Mass Media Marketing about mistakes companies make when using social media as part of a marketing strategy.
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Long sales cycles in B2B make it challenging to keep prospects and customers engaged. In this episode, discover the steps to improve your lead nurturing process with expert Josh Mederios of Marketing Advocate. Topics include using the right content, qualifying prospects, and implementing closed loop marketing to deliver better ROI.
How to Generate Content Ideas (Episode 2)
Dave talks to content consultant Mike Klassen on how to come up with ideas for content and how to repurpose material you already have.
Social Media Marketing Mistakes (Episode 1)
Dave interviews Marc Joffe and Ingrid Joffe of Mass Media Marketing about mistakes companies make when using social media as part of a marketing strategy.
Back to Resources page
Back to Home page
"The Multichannel Marketer" Podcasts
Click on link to listen now. To download, choose "Save Link As" or "Save Target As."
(This podcast program is also available on iTunes.)
Click on link to listen now. To download, choose "Save Link As" or "Save Target As."
(This podcast program is also available on iTunes.)
