Marcom Services
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Multimedia Scriptwriter
What Multimedia Can Do That Text Can't
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The popularity of YouTube shows how websites are evolving from static text and photo pages. Using video on your site can be a perfect addition to other marketing channels. It appeals to the many prospects that prefer to see a product in action.
Multimedia scriptwriting demands different skills than text-based marketing
You must know...
n How to write material that engages the eyes and ears
n How to avoid audio-visual redundancy
n How to emphasize key benefits without seeming repetitive
n How to create compelling visuals and avoid "talking heads" syndrome
n How to write material that engages the eyes and ears
n How to avoid audio-visual redundancy
n How to emphasize key benefits without seeming repetitive
n How to create compelling visuals and avoid "talking heads" syndrome
I started my communications career 20 years ago in television. And then moved to writing and producing corporate videos for many types of companies. I know the right ways to engage viewers using audio-visual mediums. Contact me today to discuss how to use multimedia as part of your marketing communications strategy.
Scriptwriting for...
n PowerPoint presentations
n Corporate video
n Flash movies
n Radio commercials
n Corporate video
n Flash movies
n Radio commercials
n Web promotional videos
n Product education videos
n Podcasts
n Product education videos
n Podcasts
How Showing The Customer Impacts Sales
Do you use customer testimonials in your marcom material?
What about creating video testimonials?
Using testimonials in video form creates a powerful impression. Video impacts viewers emotionally and engages their senses more fully than reading.
In a recent article published by The Total Package, entrepreneur Troy White reported that when he uploaded a two-minute video testimonial to a product page, he witnessed sales jump 210%!
If your product or service has a high price point, you probably wouldn't see sales increase quite as astonishing as this. But imagine if a video testimonial by a customer increased your sales by even 10 or 20 percent. Or brought in a boatload of sales leads. Wouldn't it be worth the time to produce a video testimonial?
What about creating video testimonials?
Using testimonials in video form creates a powerful impression. Video impacts viewers emotionally and engages their senses more fully than reading.
In a recent article published by The Total Package, entrepreneur Troy White reported that when he uploaded a two-minute video testimonial to a product page, he witnessed sales jump 210%!
If your product or service has a high price point, you probably wouldn't see sales increase quite as astonishing as this. But imagine if a video testimonial by a customer increased your sales by even 10 or 20 percent. Or brought in a boatload of sales leads. Wouldn't it be worth the time to produce a video testimonial?
Other ideas for using multimedia in your marketing communications
n Create audio clips to embed in your online white papers
n Host webinars to attract qualified prospects to your site
n Create instructional videos on the best ways to use your products
n Produce audio or video case studies
n Host a podcast covering topics and issues relevant to your customers
n Develop promotional videos for each stage of the sales cycle
See examples of b2b marketing videos on my blog.
n Create audio clips to embed in your online white papers
n Host webinars to attract qualified prospects to your site
n Create instructional videos on the best ways to use your products
n Produce audio or video case studies
n Host a podcast covering topics and issues relevant to your customers
n Develop promotional videos for each stage of the sales cycle
See examples of b2b marketing videos on my blog.