Why You Might Need a Marketing Communications Consultant
FACT:
Nearly 50% of B2B companies feel their marketing communications is disjointed and doesn't adequately sell their products and services.
Source:
The State Of B2B Demand Generation: Disjointed
Forrester Research
Nearly 50% of B2B companies feel their marketing communications is disjointed and doesn't adequately sell their products and services.
Source:
The State Of B2B Demand Generation: Disjointed
Forrester Research
Yes, it's a challenge for B2B companies to create integrated marketing communications that deliver an impact on prospects and customers. You may have experienced this situation yourself.
What adds to this problem?
What adds to this problem?
| ■ | Confusion about what marketing channels are best for specific promotions |
| ■ | Not enough resources to develop and distribute marketing communications to better serve your customers |
| ■ | Constant demand from top management to create marketing material that is measurable |
With 19 years of experience, I can help you overcome these challenges with my services as a marketing communications consultant. I've created and distributed communications through virtually all channels, including print, web, radio, video and social media.
I understand the demands you face because I've been on your side of the desk -- in charge of marketing communications for a large B2B company. And having worked in all media over the years, I've been able to see what marcom projects are best suited for the wide variety of available media.
Target Marketing, Sales Promotion and Marketing AdVents (Direct Marketing Association) have published my tips and advice on marketing communications.
I understand the demands you face because I've been on your side of the desk -- in charge of marketing communications for a large B2B company. And having worked in all media over the years, I've been able to see what marcom projects are best suited for the wide variety of available media.
Target Marketing, Sales Promotion and Marketing AdVents (Direct Marketing Association) have published my tips and advice on marketing communications.
| ■ | Develop consistent branding for marketing material so it doesn't appear disjointed |
| ■ | Discover the best channels for specific marketing communications initiatives |
| ■ | Focus marcom to align with overall company objectives |
| ■ | Create more measurable marketing communications |
| ■ | Develop a strategic marketing communications plan that provides ways to deliver the best return on your marketing dollars |
| ■ | Deliver feedback and advice on your existing marcom material |
| ■ | Build soft offers to help persuade undecided prospects and customers to buy |
| ■ | Select the right sales messaging strategy for your target markets |
| ■ | Develop your unique selling proposition to distinguish you from competitors |
| ■ | Create corporate slogans or product names |
...then contact me now. An experienced marketing communications consultant can bring a fresh perspective and unlock the solutions to your marcom problems.