Marcom Services
B2B Marketing Communications Consulting
& Copywriting
Do you need help copywriting your marketing communications? Do you need advice on a marcom project?
Want to develop a winning b2b marketing strategy?
Like most business people these days, you're probably busier than ever. Too much to do and not enough time to do it. And when you're responsible for producing marketing communications you often have to juggle multiple tasks and deadlines.
I know what you have to deal with. I used to be on your side of the desk. I was responsible for developing marketing communications for a b2b multinational. I wrote loads of marcom material. Coordinated projects with numerous suppliers -- such as printers, designers, and web programmers.
I know how important it is for you to outsource projects to a trustworthy and effective marcom specialist. A pro who always delivers on what he promised.

Perhaps you'd like to develop a more integrated marketing strategy -- testing different marketing mediums to see which delivers the best results. Or you need help copywriting for a medium you've never used before.
Over the last 17 years, I've done marketing consulting for many business sectors -- creating b2b marketing strategy reports and plans to boost lead generation and sales.
I've written for virtually every type of marketing communications channel -- print, radio, web, and multimedia. Instead of having to hunt down different copywriters for each medium, you can turn to one writer who can handle tasks for any marketing channel.
Whether you need a second opinion from another marcom specialist, persuasive copywriting, or a complete integrated marketing communications strategy, I'm here to help take a load off your busy plate.
My main services are listed below. But if you need something more customized, contact me.
Writing web content
Corporate web pages, landing pages, web sales letters, microsites, lead generation email, product sales email, banner ads, e-newsletters, and ezine ads persuasively written for business buyers and decision makers.
SEO copywriting
Writing that captures the attention of customers and search engines. My SEO copywriting service includes smoothly integrating your selected keywords and phrases into the headlines and body copy. As well as writing the web content, I'll create the important page titles and write the meta description tag that search engines often use to describe your site.
Writing marketing collateral
Ads, advertorials, articles, brochures, case studies, datasheets, newsletters, press releases, and white papers.
Multimedia scriptwriting
Copy for website video and audio, corporate video, audio-visual presentations, radio commercials,
phone-on hold messages, flash
movies, and podcasts.
Direct mail copywriting
Sales letters, lead generation postcards, magalogs, catalogs,
self-mailers, and other direct
marketing material.
Marketing consulting
Copy critiques, lead generation advice, and consulting for marcom projects.
Integrated marketing communications strategy
Complete integrated marketing communications strategy plans for new companies or organizations that want to overhaul their existing plan.
"David is reliable, innovative and result-oriented. His ability to initiate and complete any marketing communications effort from start to finish makes him an asset."
Laura Zerebeski
Special Projects Mgr.
Finning International