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B2B Direct Response Copywriter For Lead Generation Marketing Communications
When you need a direct response copywriter who understands B2B lead generation, contact me. I created a direct mail piece that generated three times the average industry response rate.
A good direct response copywriter must have the skills to create lead generation for both online and offline marketing communications. With 18 years experience, I've written for nearly every type of media in direct marketing. Now you can rely on a single copywriter to handle any DM assignment.
As well as handling direct response copywriting, I can show you cost-effective ways to use DR to support your other marketing communications projects.
Why direct mail continues to be a powerful lead generation tool in the internet age
In an article that appeared in BtoB's Lead Generation Guide, the CEO of a direct marketing agency reported his own data showed prospects who respond to direct mail are 10% to 20% more likely to convert to a qualified lead compared to online prospects.
And he also reported that direct mail lead costs were 5% to 15% less than web marketing leads.
With advances in printing technology, direct mail offers incredible flexibility for personalization and precision in targeting customers.
Contact me to discuss how you can implement direct marketing into your lead generation program.
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Sales letters |
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Direct mail packages |
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Self mailers |
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Postcards |
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Catalogs |
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Insert media |