Biography
He excels in direct response B2B copywriting - which emphasizes measurable marketing communications to increase sales and leads. He writes ads, advertorials, audio-visual scripts, brochures, case studies, catalogs, news releases, newsletters, sales letters, websites, and white papers.
With experience in every marcom medium, he knows the strengths and weaknesses of each and can recommend the best approach for your latest marcom initiative. He’s written marketing strategy reports for clients in the software and financial information industries.
David has produced marketing communications for a number of high tech and industrial sectors, including... global positioning systems and telematics technology... embedded software engineering... CRM... project management software... telecommunications... industrial equipment... and scientific instruments.
His clients include B2B multinationals, such as Finning Inc and Fortune 500 company Thermo Fisher Scientific, as well as small to medium size businesses.
Since a vital component of successful business-to-business copywriting is an in-depth understanding of a client’s product, he does the research necessary to hit the mark.
Target Marketing, Sales Promotion, and other trade publications have published his
marketing articles and tips. He's written about copywriting for CopyProtege.com and ForCopywritersOnly.com.
If you’re looking for a better return on your marketing dollar, contact David today.
With experience in every marcom medium, he knows the strengths and weaknesses of each and can recommend the best approach for your latest marcom initiative. He’s written marketing strategy reports for clients in the software and financial information industries.
David has produced marketing communications for a number of high tech and industrial sectors, including... global positioning systems and telematics technology... embedded software engineering... CRM... project management software... telecommunications... industrial equipment... and scientific instruments.
His clients include B2B multinationals, such as Finning Inc and Fortune 500 company Thermo Fisher Scientific, as well as small to medium size businesses.
Since a vital component of successful business-to-business copywriting is an in-depth understanding of a client’s product, he does the research necessary to hit the mark.
Target Marketing, Sales Promotion, and other trade publications have published his
marketing articles and tips. He's written about copywriting for CopyProtege.com and ForCopywritersOnly.com.
If you’re looking for a better return on your marketing dollar, contact David today.
David Coyne has 17 years of business-to-business copywriting and marketing consulting experience. Previously, he worked at an ad agency and in the marketing division of a $5 billion B2B multinational company.
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