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B2B Copywriter - David Coyne
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David Coyne has 18 years of business-to-business copywriting and marketing consulting experience. Previously, he worked at an ad agency and in the marketing division of a $5 billion B2B multinational company. He is also the founder and manager of the Video Scriptwriters group on the popular social media site Linkedin.

David excels in direct response B2B copywriting - which emphasizes measurable marketing communications to increase sales and leads. He writes ads, advertorials, audio-visual scripts, brochures, case studies, catalogs, news releases, newsletters, sales letters, websites, and white papers.

With experience in every marcom medium, he knows the strengths and weaknesses of each and can recommend the best approach for your latest marcom initiative. He’s written marketing strategy reports for clients in the software and financial information industries.

He has produced marketing communications for a number of high tech and industrial sectors, including... global positioning systems and telematics technology... embedded software engineering... CRM... project management software... telecommunications... industrial equipment... and scientific instruments.

His clients include WebTech Wireless, Qualnetics and B2B multinationals Finning Inc and Fortune 500 company Thermo Fisher Scientific.

Since a vital component of successful business-to-business copywriting is an in-depth understanding of a client’s product, he does the research necessary to hit the mark. If you’re looking for a better return on your marketing dollar, contact David today.